Local business web presence, social media content strategy, email marketing, affiliate program and ecommerce optimizations
Digital Marketing Strategy for a Newly Acquired Business
The client has recently bought a nightclub that also had its own ecommerce website and social media properties. Due to policy updates with Google Ads the online store took a massive hit to sales previously brought in almost exclusively from their Google Ads campaigns.
The nightclub was also gaining traction too slowly after the end of the pandemic.
Google Ads and Google Merchant Center
First, the Google Ads problem was assessed and resolved by bringing all campaigns into alignment with the new ad policies. New ad copy was written with better calls to action and the budget was revised. There was also a problem with the Google Merchant Center and its inventory which was also resolved.