Client Challenge

Local business web presence, social media content and SEO

Residential IT Services – Tennessee

The client needed to develop an online presence in order to establish branding and a marketing strategy. Services offered include home and business networking, cabling and home automation. All of these are local services with a several neighboring cities.

The idea was to establish this presence through company websites explaining the list of services tailored for each audience for funneling inquiries as well as a social media presence for the residential services.

Goals to Date

• Created an optimized website for the residential business
• Created an optimized website for the commercial business
• Created a content strategy for the residential business website
• Created a growing online presence through Instagram through content creation and account interaction
• Keyword research for dominating local SEO

Client Challenge

Local business web presence, social media content and SEO

Digital Marketing Research to Repair Ecommerce Website Strategy

The client already had two unsuccessful attempts into running ecommerce websites within the automobile niche. The root cause of their issues turned out to be spreading themselves too thin with the too many product lines which in turn required a huge overhead. They wanted a third attempt but this time basing it on data driven decision making.

The job involved identifying highly sought after products for today’s market based on keyword research and competitor analysis. Finding missing products from their identified competitors with a high profit margin while also being in high demand lead to crafting a smaller list of products that are also much easier to rank a new website for.

Goals to Date

• Product research
• Keyword research based around the more sought after products
• Competitor analysis for carving a better SEO strategy
• Providing insight into different ecommerce solutions with their pros and cons for connecting to their distributor and managing client lists for CRM integration

Client Challenge

Local business web presence, social media content strategy, email marketing, affiliate program and ecommerce optimizations

Digital Marketing Strategy for a Newly Acquired Business

The client has recently bought a nightclub that also had its own ecommerce website and social media properties. Due to policy updates with Google Ads the online store took a massive hit to sales previously brought in almost exclusively from their Google Ads campaigns.

The nightclub was also gaining traction too slowly after the end of the pandemic.

Google Ads and Google Merchant Center

First, the Google Ads problem was assessed and resolved by bringing all campaigns into alignment with the new ad policies. New ad copy was written with better calls to action and the budget was revised. There was also a problem with the Google Merchant Center and its inventory which was also resolved.