
About Halls Consulting
Learn more about me and what goes into being a digital marketing consultant. I put 100% into helping businesses with impressions and conversions.
SEO Freelancer and Digital Marketing Consultant
My name is Kevin and I’ve been an SEO specialist for just over a decade now. My work ranges from small local businesses up to nationwide SaaS solutions. With the power of copywriting I’ve increased conversion rates by 300%.
While I mostly promote myself as an SEO specialist I mostly have a solution agnostic approach to digital marketing. This allows me to be versatile on projects, which helps business owners to find results in places they may not have thought to look otherwise.
Mission Statement
On-site and off-site optimization strategies continue to change and therefore so do my strategies.
I meet website owners where they’re at and I work with them through a holistic approach to help them form the right narrative for bringing their vision to light. I do this through a systematic approach which includes:
- A top to bottom audit of their digital properties and marketing attempts
- By creating a custom action plan that’s right for them
- Teaching them how to monetize their digital assets for maximum profit
I’m able to hit my mark by using a digital marketing stack that I’ve learned through real world applications. This is not SEO 101. It’s a layered strategy improving branding, search optimization, traffic and authority.
Back Story
My education and work background began in Information Systems. I started as an IT grunt, repairing workstations and printers. During this time I also spent a lot of time training home users the basics of how to use the computer and the internet. It was at this time that I realized I had a knack for teaching technical subjects to novices.
I worked my way up from grunt to system administrator, where I was then teaching other IT professionals as well as managers and c-suite how to use enterprise systems.
Once I caught the internet bug I quickly saw how I could use my existing skills to help business owners around the world through web development and internet marketing. You can check out a few here.
Relevancy – Are your services what they are looking for?
Show clients that you are what they need through proper messaging.
Proximity – Are you close enough to help?
Show up in searches for the right target area. Rank for local search terms Google Maps.
Authority – Let your audience know why you’re the best
Build authority through quality content and reach.
Copywriting
I’ve written for a number of online publications, which you can find on my portfolio page. Due to my marketing agency background I’ve written copy for a wide range of local businesses but my main focus falls under the umbrella of technology. My most recent work has been with AI Scout, where I am a partner, offering my writing skills on the weekly AI newsletter and blog.
For clients I’ve also written for direct response, improving ad copy and landing pages. I think landing pages are fun, so if you need drafts for your PPC campaigns feel free to get in touch.
Guest Spots
From time to time I lend my voice to journalists and marketing agencies with my opinions on topics they want to address. You can see what I mean on my LinkedIn page.
My Blog
What better place to share my insights into digital marketing than my very own blog! I’m working on fleshing out a few topics (as you know, topic clusters are all the rage now) to help new bloggers on the (somewhat challenging) journey of getting a blog ranked in this day and age.
The topics that I cover go through basic SEO tactics, content distribution, email marketing and content writing. If there’s a topic you’d like for me to cover feel free to (you guessed it) get in touch.
Get Social
Follow me on social media for quick little nuggets of wisdom
Now for some obvious shilling…
SEO continues to evolve and so should your marketing strategy
Rank Higher and Get Better Leads
Search engine optimization for your local business
SEO Services
Search engine optimization is a digital marketing strategy used website owners to gain visibility on search engines.
SEO Strategy
It is imperative that you incorporate local SEO strategy to ensure you rank and are visible on the local searches.
Hire me