case-studies-seo

JPL Integrated Solutions
Case Study

B2B: Web Development, Local SEO – Nashville, TN

JPL Integrated Solutions (JPLIS) is a B2B business offering telecommunications solutions for businesses in Rutherford County, which includes Nashville, Murfreesboro, Franklin and Brentwood.

The client needed to establish a modern web presence and the means for generating leads. The opted focusing on an SEO strategy that incorporated the new website and an optimized Google Business Profile.

Goals to Date:

  • Created a new website, optimized for speed and their main keywords
  • Ranked in the Google Map Pack for main keywords
  • Created leadgen forms for new jobs
  • Generated a list of leads for partnership marketing

Strategy

  • Write quality content with relevant keywords
  • Continued keyword research
  • Revising the client’s offer in order to determine ideal clients and where to find them
  • Lead generation based on pain points addressed by the client’s services

Structured Cabling

Cabling solutions for office spaces. After a discovery call with the client and a few follow ups, it was determined the Ideal clients were business owners for direct jobs and for partnerships, renovators and construction.

Digital Signage

Digital signage installation for businesses. After hashing out different strategies we agreed on which target industries to marketing these services towards. Namely, hospitality, healthcare, gyms and schools.

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